Sequential storytelling is changing video ads. Can it change perceptions?

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Google’s Official Digital Marketing Publication. Discover how sequential storytelling can drive awareness and action with YouTube video ads.

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3 ways to build a more equitable industry with purpose-driven marketing

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Google's Official Digital Marketing Publication. To build a more purpose driven industry, here are three things marketers should keep top of mind.

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When it comes to inclusion, we must stop overlooking accessibility

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Google's Official Digital Marketing Publication. With over 15% of people experiencing some form of disability, discover 3 accessibility best practices.

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What 2020’s teaching us about rebooting our storytelling fundamentals

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Google's Official Digital Marketing Publication. Core storytelling principles don’t change – no matter how upside down everything else seems to be.

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Are your inclusion efforts excluding the transgender and gender nonconforming community?

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Google's Official Digital Marketing Publication. Explore guidelines from inclusivity trainings to support the transgender & gender nonconforming community.

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Marketing a gaming app? New research shares the creative elements that drive installs

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Google's Official Digital Marketing Publication. Discover how marketers can adjust their strategy to inspire users to install gaming apps.

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How physical stores can benefit from the surge in online shopping

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Google’s Official Digital Marketing Publication. In the new normal, businesses must prioritize both buying online and selling to consumers in person.

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How physical stores can benefit from the surge in online shopping

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Google’s Official Digital Marketing Publication. In the new normal, businesses must prioritize both buying online and selling to consumers in person.

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Safe escapes: How consumers are traveling during the pandemic

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Google’s Official Digital Marketing Publication. Travelers are seeking 3 types of safe getaways: local destinations, outdoors, and road trips.

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How to get ready for the most digital-first holiday retail season yet

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Google's Official Digital Marketing Publication. We spoke to some omnichannel retailers about they’re strategies going into the holiday season.

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New video research shows what viewers value during the pandemic, and beyond

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Google’s Official Digital Marketing Publication. People turn to video for more reasons than ever. Discover key findings from video behavior research.

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The Update: Domino’s talks YouTube and transformation over (very) hot wings

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Google’s Official Digital Marketing Publication. Domino’s shares how a digital shift transformed everything from product development to media planning.

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More people are streaming YouTube on their TV screens. Here’s what they’re watching

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Google’s Official Digital Marketing Publication. We’ve noticed that watching YouTube on TV screens has become a staple of everyday life.

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How 1 global brand’s measurement strategy maximizes reach and results

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Google’s Official Digital Marketing Publication. PepsiCo shares advice for advertisers looking to get more out of their global measurement strategy.

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With car shoppers more willing to buy online, auto marketers must bridge the divide

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Google's Official Digital Marketing Publication. Automotive digital transformation allows for a frictionless offline or online car buying experience.

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3 things marketers can do to accelerate digital marketing transformation

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Google’s Official Digital Marketing Publication. We’ve identified three things you can do to increase your digital maturity and transform your business.

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With car shoppers more willing to buy online, auto marketers must bridge the divide

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Google's Official Digital Marketing Publication. Automotive digital transformation allows for a frictionless offline or online car buying experience.

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The Update: How Google is making commerce more accessible

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Google's Official Digital Marketing Publication. Bill Ready discusses retail technology and how to make commerce more accessible to all merchants.

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The Update: How Walgreens' customer-focused marketing is driving business growth

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Google's Official Digital Marketing Publication. Lawrence Cole discusses how Walgreens marketing has evolved to a true omnichannel experience.

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Rethink ready: How to prepare your business for what’s next

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Google’s Official Digital Marketing Publication. Discover what leveraging a business readiness and digital transformation strategy can do for you.

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How to plan and deliver more inclusive media

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Google’s Official Digital Marketing Publication. Advice from Google’s head of U.S. multicultural strategy on how to deliver culturally-relevant media.

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