If marketing measurement typically falls on you, where do you begin? And should you even be measuring your marketing efforts during a pandemic like this?
I recently watched all of Star Trek: Picard, and while I was definitely on board with the vast majority of it, and extremely pleased with certain elements of it, some things kind of bothered me.
And so, as with much of the pop culture I love, I want to spend some time with the more critical perspective, in hopes that it’ll be taken as an opportunity to make it even better.
[Promotional image for Star Trek: Picard, featuring all of the series main cast.]
