I recently watched and have been spending some time with the semiotics of the video and Super Bowl halftime performance of Beyoncé’s “FORMATION.” And if that statement makes you snicker, then YOU NEED TO SPEND SOME TIME WITH THE SEMIOTICS OF THESE PERFORMANCES.
There have already been thinkpieces on this in Vox, the Guardian, The Washington Post, and many influential unaffiliated blogs, and rightly so. They’ve all variously and collectively discussed the connection of the visuals and clips used to the aftermath of Hurricane Katrina, the current work of the Black Lives Matter movement, and the deeply feminist message that Beyoncé has been working to build for the past several years. What most of them don’t do, however, is recognise that she’s not only invoking these images and themes to use for her own ends, she’s evoking them. She’s conjuring the truth of a particular perspective into being. Beyoncé has created an act of magic, here.
Read the Rest of The Magick Act of Beyoncé, originally published on A Future Worth Thinking About.
I wrote this piece over a year ago for Eris Magazine, but they have since dissolved. I wanted to make sure it still existed, somewhere.
from Technoccult http://technoccult.tumblr.com/post/157341891276
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