Inside Google Marketing: 3 marketing myths we busted this past year

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We tested some popular marketing myths that needed dispelling so we could take our marketing to the next level. Here are three myths that we busted.

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WPP’s CTO explains how technology is enabling transformation for agencies and marketers

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Turning data into useful insights can be daunting. WPP shares information to address this marketing challenge and keep up with the future of marketing.

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4 things retailers can do now to maximize holiday investments

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We turned to some top agency partners and asked about their holiday strategy best practices and marketing tips. Here’s what they shared with us.

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Inclusive ads are affecting consumer behavior, according to new research

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The Female Quotient along with Google and IPSOS surveyed U.S. consumers to understand more about perceptions surrounding diversity and inclusion in ads.

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Market Finder: Find your next global opportunity

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Identify your next global markets, and get data and customer insights to put a marketing plan into action.

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How a century-old company keeps innovating with its marketing

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Kellogg marketing proves that when you balance creativity and effectiveness, advertising campaigns are not only unique, but drive business impact.

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Bodyminds, Self-Transformations, and Situated Selfhood

Back in the spring, I read and did a critical comparative analysis on both Cressida J. Heyes’ Self-Transformations: Foucault, Ethics, and Normalized Bodies, and Dr. Sami Schalk’s BODYMINDS REIMAGINED: (Dis)ability, Race, and Gender in Black Women’s Speculative Fiction. Each of these texts aims to explore conceptions of modes of embodied being, and the ways the exterior pressure of societal norms impacts what are seen as “normal” or “acceptable” bodies.

For Heyes, that exploration takes the form of three case studies: The hermeneutics of transgender individuals, especially trans women; the “Askeses” (self-discipline practices) of organized weight loss dieting programs; and “Attempts to represent the subjectivity of cosmetic surgery patients.” Schalk’s site of interrogation is Black women speculative fiction authors and the ways in which their writing illuminates new understandings of race, gender, and what Schalk terms “(dis)ability.

Both Heyes and Schalk focus on popular culture and they both center gender as a valence of investigation because the embodied experience of women in western society is the crux point for multiple intersecting pressures.

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Read the rest of Bodyminds, Self-Transformations, and Situated Selfhood at Technoccult

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