3 ways brands are using data and technology to turbocharge their marketing

everything you needed to know about growth hacking

There is a lot of potential for data and technology to take marketing to the next level. Discover 3 ways brands are doing exactly that.

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Why it’s time to shift from a ‘human vs. machine’ to a ‘human plus machine’ mindset

everything you needed to know about growth hacking

Automated marketing intelligence is an opportunity to take creativity to the next level. Discover the benefits of the “man plus machine” mindset.

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How search intent is redefining the marketing funnel

the complete guide to growth hacking!

Today’s customer journey does not follow a linear path to purchase. Their consideration set is varying and reshaping the marketing funnel along the way.

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Beyond the traditional marketing funnel — a new formula for growth

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At Google, we looked at thousands of customer journeys and found that most journeys don’t resemble a traditional marketing funnel at all.

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Why video should be a key part of any education marketing effort

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Discover three key reasons that online universities should be using educational videos as a part of their marketing strategies.

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How taking control of its marketing technology helped Sprint grow sales

growth hacking is the big word in the marketing industry, do you know what it means?

Sprint, looking to protect its marketing investment, decided to take control of its technology, which led to three important breakthroughs.

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In the age of assistance, delivering growth starts with predicting what people want

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Today’s leading brands are aligning their marketing to business outcomes, predicting consumer intent, and leaning into customer lifetime value (CLV).

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