Beyond the traditional marketing funnel — a new formula for growth

the complete guide to growth hacking!

At Google, we looked at thousands of customer journeys and found that most journeys don’t resemble a traditional marketing funnel at all.

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Why video should be a key part of any education marketing effort

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Discover three key reasons that online universities should be using educational videos as a part of their marketing strategies.

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How taking control of its marketing technology helped Sprint grow sales

growth hacking is the big word in the marketing industry, do you know what it means?

Sprint, looking to protect its marketing investment, decided to take control of its technology, which led to three important breakthroughs.

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In the age of assistance, delivering growth starts with predicting what people want

the complete guide to growth hacking!

Today’s leading brands are aligning their marketing to business outcomes, predicting consumer intent, and leaning into customer lifetime value (CLV).

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What people did for summer vacation — and how they used search to do it

everything you needed to know about growth hacking

We’re seeing search become a resource to help people plan travel activities and find the right things to do. Discover what this means for your marketing.

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3 lessons from the U.S. Navy’s first made-for-digital video recruitment campaign

everything you needed to know about growth hacking

The U.S. Navy has found success with new online marketing strategies, including a recent experiment with YouTube 6-second video ads.

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Recollections of Decolonizing Mars