How 4 experts are accelerating digital marketing transformation

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Google’s Official Digital Marketing Publication. We sat down with ad tech experts to learn how they see marketers putting transformation into practice.

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The Update: Designing strategically for all

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Google’s Official Digital Marketing Publication. KR Liu and Catherine Courage discuss the importance of leading with an accessible web design strategy.

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The Global Insights Briefing: Sports, fitness, & flexible work spaces

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Google’s Official Digital Marketing Publication. See how people are searching for sports insights, home fitness options, and more flexible work ideas

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Small tweaks for big impact: How to optimize your video ads to achieve campaign goals

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Google’s Official Digital Marketing Publication. Three brands share how their test and learn strategy drives both upper and lower funnel goals.

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Today’s CMO: Transforming the role to be ready for what’s next

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Google’s Official Digital Marketing Publication. CMOs can reboot their role to become key leaders in digital transformation in a post COVID world.

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How Coach untangled a complex customer journey by unifying its data

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Google’s Official Digital Marketing Publication. Coach shares how they rallied technical and non-technical teams around a shared API-first mindset.

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New research shows automation can make ads more meaningful, not less

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Google’s Official Digital Marketing Publication. Discover research on how advertising automation can make connections with people and why it works.

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Think video marketing doesn't include performance marketing? Think again

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Google’s Official Digital Marketing Publication. Pivot your video marketing strategy to focus on performance, while maximizing full funnel benefits.

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The balancing act: How to manage the split between online and offline activity

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Google’s Official Digital Marketing Publication. The distinction between online and offline activity is blurry. Here's what marketers need to know.

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How to use consumer signals to transform your product offering

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Google’s Official Digital Marketing Publication. Amid the turmoil of 2020, use marketing intelligence and consumer signals to rethink product offerings.

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Agency Conversations: How to be future-ready through digital transformation

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Google’s Official Digital Marketing Publication. Join 12 thought leaders as they discuss how to achieve growth through digital-first marketing.

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The Update: How Mattress Firm’s pivot to e-commerce drove growth in uncertain times

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Google’s Official Digital Marketing Publication. Mattress Firm’s Chief Marketing Officer explains how they accelerated their omnichannel growth.

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How to capture demand through the power of signals

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Google’s Official Digital Marketing Publication. Discover how local marketers can identify, find and act on demand signals in real time and at scale.

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How CMOs are pivoting their businesses in the wake of COVID-19

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Google’s Official Digital Marketing Publication. CMOs share how they are facing pandemic challenges using automation, ecommerce, and more.

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How disruptor brands are reshaping the financial services industry

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Google’s Official Digital Marketing Publication. Finance industry trends will be shaped by brands that take a digital-first approach.

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Automation is the key to taking your search marketing from good to great

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Google's Official Digital Marketing Publication. A great search marketing strategy uses automation to improve and become more efficient over time.

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Automation is the key to taking your search marketing from good to great

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Google's Official Digital Marketing Publication. A great search marketing strategy uses automation to improve and become more efficient over time.

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