New research: Marketing leaders say cross-platform analytics are key to long-term success

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Google’s Official Digital Marketing Publication. Data is key to business decisions, but fewer than half of marketers surveyed use cross-platform tools.

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The Update: Why diversity and representation are key to brand success

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Google’s Official Digital Marketing Publication. Sarah Carberry discusses racial representation and the growing demand for purpose-driven brands.

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Consumer intent is better than demographic data for video ads

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Google's Official Digital Marketing Publication. We're exploring how consumer intent compares to demographic video data for YouTube ads.

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What pandemic video trends reveal about consumer needs

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Google's Official Digital Marketing Publication. We've been keeping a close eye on how the pandemic has impacted consumer behavior trends on YouTube.

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4 ways retailers can future-proof their businesses

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Google’s Official Digital Marketing Publication. It’s critical to embrace retail’s changing landscape. Explore steps to future-proof your business.

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It’s time to rethink the video streaming wars. Here’s why

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Google’s Official Digital Marketing Publication. There are a lot of ways to achieve reach amidst streaming wars. Let’s start with creator-driven content.

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Why conversion modeling will be crucial in a world without cookies

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Google’s Official Digital Marketing Publication. Conversion tracking has become more difficult. Here’s the key to accurate conversion measurement

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Top 3 insights from The Update so far

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Google’s Official Digital Marketing Publication. Learn what Googlers and leading marketers have discovered so far in 2020.

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How to ensure your video creative is driving performance

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Google’s Official Digital Marketing Publication. Discover how brands can gain consumer attention and deliver performance through video creative.

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How to plan and deliver more inclusive media

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Google’s Official Digital Marketing Publication. Advice from Google’s head of U.S. multicultural strategy on how to deliver culturally-relevant media.

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The Update: What businesses can learn from Gordon Ramsay (outside of the kitchen)

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Google’s Official Digital Marketing Publication. Google talks to Gordon Ramsay about how to develop a business strategy centered around YouTube videos.

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The Update: Connect with new customers by tapping into intent

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Google’s Official Digital Marketing Publication. Natalie Zmuda and Mary Ellen Coe discuss how marketing fundamentals can turn leads into customers.

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3 ways Sleep Number made the leap to online leads — and closed the sale

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Google's Official Digital Marketing Publication. Sleep Number shares how marketing helped triple their annual e-commerce revenue during the pandemic.

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5 changes strategists must make to truly address race and equity

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Google’s Official Digital Marketing Publication. Here’s how to ensure equity and inclusion become a permanent and systemic part of the industry.

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