Beyond the traditional marketing funnel — a new formula for growth

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At Google, we looked at thousands of customer journeys and found that most journeys don’t resemble a traditional marketing funnel at all.

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Why video should be a key part of any education marketing effort

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Discover three key reasons that online universities should be using educational videos as a part of their marketing strategies.

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How taking control of its marketing technology helped Sprint grow sales

growth hacking is the big word in the marketing industry, do you know what it means?

Sprint, looking to protect its marketing investment, decided to take control of its technology, which led to three important breakthroughs.

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